We all remember Cool Whip as a summertime treat riding high on pile of strawberries and pound cake. These days, you’d be lucky to find a strawberry shortcake that wasn’t made in China! Well, that might be a bit of an exaggeration, but you (and Lou Dobbs) get my point. It seems like we all knew Cool Whip couldn’t actually be good for us, which was why our moms only served it every few weeks or so. These days, in our anything-goes dietary culture, Kraft Foods has launched a new type of Cool Whip that is supposedly a lot healthier. They call it Cool Whip Free.
I saw it at the supermarket not too long ago and after having a quick look at the nutritional information, I realized that this Cool Whip wasn’t really free of anything-especially sugar! Am I the only one who finds it aggravating that companies can promote something as healthy or imply a health-benefit with a name when the product isn’t actually healthy?
Although the blogosphere has been pretty quiet about this one I found a post about a very similar experience that somebody over at FitSugar had with Cool Whip Free. “Cool Whip Free may be low in carbs and low in calories, but it is not free of a few things I try to avoid. The top four ingredients are: water, corn syrup, hydrogenated vegetable (coconut and palm kernel oils), and high fructose corn syrup.”
The author of that post actually bought the Cool Whip before they took it home and realized that it wasn’t some form of dessert miracle. Her level of disgust rose quickly, it seems.
My favorite touch, however, is the asterisks Kraft added to the right of the ingredient “partially hydrogenated oil.” The asterisk leads me to a little informational gem of a footnote that reads, “Adds a negligible amount of fat.” Thanks, Kraft I feel so much better about the fact that you can use partially hydrogenated oil, keep the amount per serving to below 0.5 gram, and still claim your product is trans fat free.
And besides, have you ever noticed how there’s two ways to say Cool Whip. Some people, us northerners mostly, plainly say Cool-Whip as two separate words. But I’ve noticed that southerners and people from back east have a tendency to kind of link the two words together. I’d never thought anybody else had ever noticed that until I was watching some cartoon show with my irresponsible grandson. Suddenly, I see a baby and a talking dog conversing on something that had been bothering me for the better part of 20 years.
What an age we live in.